After a gap of four years Justin Bieber releases new album, ‘Swag’

11-Jul-2025

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Music sensation Justin Bieber’s new album ‘Swag’ features 20 songs with track names including Dadz Love, Devotion and Therapy Session and follows online concern for the singer's mental health after a confrontation with paparazzi.

One video, filmed on Father's Day when he confronted a photographer, shows the singer saying: "I'm a dad. I'm a husband. You're not getting it. It's not clocking to you. I'm standing on business."

The video was widely circulated and remixed online. Now, it not only features as part of the promotion of the singer's new album, but is sampled in one of its songs, Butterflies.

"Standing on business" has gained currency as slang for standing up for yourself and taking care of your responsibilities and ambitions. 

The album’s run time is just under an hour and the teen icon-turned-megastar collaborates with a host of rappers on Swag including Sexxy Red, Cash Cobain and Gunna.

Its title appears to hark back to the singer's 2012 hit Boyfriend, featuring the line "swag, swag, swag, on you".

Promotional pictures shared by the Canadian singer feature his wife, Hailey Bieber, and their son - at points being held over his head.

Fellow artists and fans have reacted with glee to the new music, which comes four years after Bieber's last album, Justice.